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McDonald's 'we all make the Games' by Leo Burnett
Campaign Work, Monday, 16 July 2012 10:41AM
McDonald's, the official restaurant of London 2012 and presenting partner for the Games Maker programme, has launched a spot marking its Olympics association.
McDonald's 'we all make the Games' by Leo Burnett
The spot aims to celebrate the people behind the Games and carries the line: "We all make the Games."
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
