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Campaign Work, Wednesday, 18 July 2012 11:40AM
Running across TV, outdoor, press, PR, social and digital, the campaign is a light-hearted take on the excitement that is mounting around the Olympics.
Bernard Hill, the voiceover artist, was chosen to add a sense of gravitas to the film and the music was composed by John Altman and recorded with a string orchestra.
The spot was written by Richard McGrann, art directed by Andy Clough and directed by Peter Cattaneo through Academy. Outdoor, press, in-store and digital executions were created by Camelot’s own creative services team. Media was handled by MPG Media Contacts. Post-production was by The Mill.
This article was first published on Campaign Work
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