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Campaign Work, Thursday, 19 July 2012 11:22AM
The multimillion-pound campaign, created by Bartle Bogle Hegarty, consists of two ads that aim to highlight the speed and functions of TiVo.
The first ad, which debuted on Facebook before airing on ITV, shows Fry doing the splits, while Branson whips a remote control from his sleeve and throws it through the air, kung fu-style. Fry catches it one-handed and uses it to search for kung fu programmes, to highlight the speed of TiVo’s intelligent search functionality.
The ad closes with the strapline: "Everything kung fuey in the blink of an eye." It was created by Lewis Mooney and Ed Cole, and directed by Anthony Dickenson through Pulse Films.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.