Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Tuesday, 24 July 2012 10:01AM
Nike 'game on world' by Wieden & Kennedy Portland
The work highlights the Nike+ system's ability to measure, map and share running data through the message that inside every runner is a better one trying to get out.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.