Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
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Halfords 'We Fit idents' by DLKW Lowe
Campaign Work, Wednesday, 01 August 2012 09:44AM
Halfords has unveiled sponsorship idents for the Dave TV channel by DLKW Lowe, promoting its "We Fit" in-store service.
Halfords 'we fit' by DLKW Lowe
In the spots, four characters present their own "how-to" guides by performing basic maintenance on their cars.
The work was written by Fran Leach, art directed by Chris Bowsher and directed by James Haworth through The Sweet Shop.
The spots launch on 4 August on Dave’s motoring shows.
This article was first published on Campaign Work
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