VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Wednesday, 01 August 2012 10:38AM
Optimum 'HotSpot and Ben' by The Brooklyn Brothers New York
The US campaign is made up of four spots starring HotSpot the dog, Optimum's new mascot, and his Luddite owner, Ben.
This article was first published on Campaign Work
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.