Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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Radox 'come to life' by WCRS
Campaign Work, Wednesday, 01 August 2012 10:56AM
WCRS has created a new positioning for Radox based on the properties of its natural ingredients.
Radox 'come to life' by WCRS
The campaign launches with a TV ad, the first by WCRS for the brand since it was acquired by Unilever.
The spot features 14,000 flowers, herbs and plants. It was created by Katy Hopkins and Steve Hawthorne, and directed by Shynola through RSA Films.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
