Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
In association with
Campaign Work, Thursday, 30 August 2012 10:55AM
Paddy Power 'Jesus' by Crispin Porter & Bogusky
The shop came up with solutions to issues posted by fans on the bookmaker’s Facebook page. In the first ad, "Jesus" performs a football-related miracle. The spot has been banned by some Italian broadcasters.
It was created by Ben Walker and Matt Gooden, and directed by Brian Billow through Hungry Man.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.