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Old Spice 'muscle music' by Wieden & Kennedy Portland
Campaign Work, Tuesday, 04 September 2012 03:55PM
Old Spice has released an interactive campaign centred around the brand's new scent, Danger Zone, the "scent of courage".
Old Spice 'muscle music' by Wieden & Kennedy Portland
Available on Vimeo and Old Spice's social channels, "muscle music" features Terry Crews composing music using nothing but his flexing muscles.
The campaign also provides fans with an interactive platform to use their keyboards to control Terry's muscles and create and share their own muscle-powered musical creations.
This article was first published on Campaign Work
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