In association with
Campaign Work, Wednesday, 19 September 2012 03:47PM
The work, which is running across TV, print, online, outdoor and direct marketing, promotes Direct Line's range of insurance products and communicates the brand's reliability and service across its core offerings.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.