In association with
Campaign Work, Monday, 24 September 2012 12:39PM
The campaign takes the form of humourous submission videos from Mohr, Smoove and Bellamy, each of them fantasy football players, nominating themselves for induction into Toyota’s hall of fame as a "legend of fantasy football".
The work was directed by Brad Morrison through Slim Pictures.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.