VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Campaign Work, Monday, 01 October 2012 10:39AM
Cravendale 'straws' by Wieden & Kennedy
The work is part of the agency's "catnapped" campaign. It features the return of mastermind feline Bertrum Thumbcat brainwashing a milkman.
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.