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Campaign Work, Monday, 01 October 2012 12:21PM
The spot was directed by Karmarama's creative director Sam Walker, who said: "The core of this campaign is all about speed for all, so what better way to bring this to life than 11 stunt drivers and an old lady driving round a racetrack at 100mph? The most challenging element of the shoot was getting the old lady through the window of the Nascar. Turns out Nascars don't have doors that open."
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.