European Tour 'magicians' by Saatchi & Saatchi
Campaign Work, Thursday, 04 October 2012 02:48PM
Saatchi & Saatchi has launched a spot in the global "every shot imaginable" campaign for golf's European Tour.
European Tour 'magicians' by Saatchi & Saatchi
The four-minute online film pits top golfers against the magician DMC. It breaks on YouTube this week and features Jose Maria Olazabal and Paul Lawrie.
The ad was written by Laurence Quinn and art directed by Mark Norcutt. It was directed by Kelvin Hutchins through Prime Focus.
This article was first published on Campaign Work
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Vine represents another level for citizen journalism
I’m sure you’ve all seen a Vine, the six second looping images have been widely embraced by brands across social media. Some have got it completely right with well thought out directed mini movies whilst others just post content and hope for the best. A potential use for Vine, which has gone mostly unnoticed so far, is it’s potential use in Citizen Journalism.
