In association with
Campaign Work, Monday, 08 October 2012 12:27PM
The campaign features a series of three ads by Abbott Mead Vickers BBDO that promote the car marque's new A-Class to young people.
The ads centre on a musician, played by Kane Robinson, and a professional driver, who are chased by the authorities on their way to a secret gig.
At the end of the first two ads, viewers will be asked to choose what the characters should do next. They can vote on Twitter with the hashtag #youdrive.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.