VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
Campaign Work, Monday, 08 October 2012 03:33PM
Cow & Gate 'supergroup' by BETC London
The campaign, by BETC London, launches with with tagline: "Feeding their personalities."
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.