Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
Rating: 5.0
Campaign Work, Wednesday, 10 October 2012 03:01PM
Channel 4 'Homeland, series 2' by 4Creative
Tags: Channel 4 Homeland
The idea was to create ads in the style of a document that had been shredded to cover something up.
This article was first published on Campaign Work
For an industry supposedly in demise, the music business is leading the way when it comes to generating social currency. And, for the savviest of social marketers, generating sales as well.