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Sony Xperia 'make.believe' by McCann London
Campaign Work, Tuesday, 16 October 2012 03:42PM
McCann London has created a TV and print campaign for Sony's Xperia smartphone.
Sony Xperia 'make.believe' by McCann London
The two films aim to demonstrate the possibilities of creating, sharing or listening to content using the Xperia, which can transfer music to speakers or images to another phone with a one-touch function.
The work features a cast of more than 100 people and was shot over seven days in Barcelona. It was directed by Canada through Partizan. Dominic Leung was the editor. The soundtrack is Follow by the UK band Crystal Fighters.
This article was first published on Campaign Work
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