Wilkinson Sword 'mow the lawn' by JWT New York
Agency: JWT, New York
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Honda 'do more new' by Mcgarrybowen London
Campaign Work, Wednesday, 17 October 2012 12:44PM
A new campaign launching the fourth-generation CR-V across Europe is the first work for Honda by Mcgarrybowen London since winning the assignment in July.
Honda 'do more new' by Mcgarrybowen London
The tagline, "Do more new", aims to reflect a driver’s desire to seek out new and exciting experiences. The TV work shows a man driving his CR-V through a portal that mysteriously opens up in a house.
It breaks on 22 October and is supported by print, outdoor and digital. The soundtrack is To Heal, performed by Underworld.
This article was first published on Campaign Work
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