In association with
Campaign Work, Thursday, 18 October 2012 11:43AM
The campaign will be deployed across Europe, with the TV work supported by digital activity.
The film begins with a group of young people getting ready for a party and then takes on a music-video feel.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.