VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
British Airways 'short haul' by BBH
Campaign Work, Wednesday, 24 October 2012 03:34PM
British Airways has launched a TV ad as part of its "short haul" campaign by Bartle Bogle Hegarty.
British Airways 'short haul' by BBH
The spot follows press work for the carrier released last week. The TV ad relates the experience of short haul from the perspective of passengers’ belongings, such as a jumper and a trainer.
Abigail Comber, British Airways’ head of brands and marketing, said: "We wanted to keep the tone light and engaging."
The spot was devised by Justin Moore and Hamish Pinnell. It was directed by Sara Dunlop through Rattling Stick.
The digital strategy and delivery were co-ordinated by The 12th Floor, and ZenithOptimedia handled the media buying. Post-production was overseen by The Mill.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PPC Senior Account Manager : Top 20 Digital Agency Dylan Up to £40000, London
- Deputy Director of Marketing and Communications University of West England £54,827, Bristol
- Junior Digital Project Manager - Big Brand ADLIB GBP20000 - GBP25000 per annum, Wiltshire
- SENIOR ACCOUNT MANAGER - Shopper Marketing - 5 month CONTRACT- £180-200 day rate - Central London Judi Patton going day rate, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
