Campaign Work, Wednesday, 31 October 2012 09:25AM
The video features four dancers and a horse, with different nail colours representing different dance styles.
It was written by Fabien Duval and art directed by Alexandre Henry. It was directed by Hans Emanuel through Caporal Films.
This article was first published on Campaign Work
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.