VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Blinkbox "launch campaign" by Karmarama
Campaign Work, Monday, 12 November 2012 10:23AM
Blinkbox 'launch campaign' by Karmarama
The new ad for Tesco’s TV and film streaming service Blinkbox, the first work for the brand by Karmarama, shows a struggling boxer whose fortunes are turned around after his cornermen show him the latest releases between rounds.
The spot shows the boxer inspired by the TV series True Blood and the movies The Amazing Spider-Man, Kung Fu Panda 2 and Magic Mike. The TV campaign is supported by radio, outdoor, digital out-of-home and print. The work was created by Rob Turner and Dave Westland, and directed by John O’Hagan through RSA.
This article was first published on Campaign Work
Related articles
- Blinkbox campaign targets LoveFilm Instant and Netflix
- Ben Tollett, Emer Stamp and Nick Gordon
- Tesco rolls We7 brand into Blinkbox
- Tesco 'back to school' by The Red Brick Road
- Tesco 'Tesco Jubilee' by The Red Brick Road
- Tesco 'everyday Value' by The Red Brick Road
- Tesco 'glide' by The Red Brick Road
Additional Information
Campaign Jobs
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- Account Executive Stopgap £20000 per annum, London
- RTB - AGENCY TRADING DESK LEAD - £120K + BIG BONUS Ultimate Asset £100000 - £120000 per annum + 10-20% bonus, London
- Marketing Manager Live Recruitment £30000 - £35000 per annum, Gloucestershire
- Senior UX Architect - Global Agency - London - £45,000-£55,000 Digital Gurus £50000 - £60000 per annum, London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- ITV and Channel 4 insist they will beat declining ad market
- Heinz brings back invisible bottle of tomato ketchup
- EE adds Dare to agency roster to develop digital
Most commented
-
Twitter gives brands lead generation with new cards
Twitter has announced an addition to its Twitter Cards today to allow marketers to generate leads and drive purchases and all within the space of a tweet.It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.
