Ballantine's "Loud Blue" by Work Club
Campaign Work, Thursday, 15 November 2012 08:00AM
Ballantine's 'Loud Blue' by Work Club
Tags: Ballantines music
Work Club has created a platform for Ballantine’s that lets people enhance their Instagram photos by adding bespoke music.
The Loud Blue platform, the next phase in the Scotch whisky brand’s "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image. It was created by Joe Corcoran and the creative technology partner was Reactify.
This article was first published on Campaign Work
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A demographic portrait of Twitter, Tumblr, Pinterest, Instagram and Facebook users
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.
