Campaign Work, Thursday, 22 November 2012 08:00AM
Adam & Eve/DDB has created the second ad in Save the Children’s latest campaign. The TV spot, which will launch during The X Factor on Saturday, is set to a version of Tomorrow from the musical Annie. In the ad, children are shown asleep but, as day breaks, we are made aware of the harsh realities of their living conditions. It was created by Sidney Rogers and Harry Bugden, and directed by Simon Ratigan through HLA.
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.