In association with
Campaign Work, Wednesday, 28 November 2012 02:33PM
Mr Kipling's new outdoor campaign, created by JWT London, features two new Christmas products, Mince Pies with Brandy Sauce, and Black Forest Whirls, as well as classics such as Christmas Cake Slices and Frosty Fancies.
Launching on 10th December and running for two weeks, the work shows miniature figurines in Christmas settings. The campaign is made up of four executions; ‘Salvation Army’, ‘Christmas Trees’, ‘Ice Skating’ and ‘Snowball Fight’.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.