Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
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William Hill "football passion" by Fabula
Campaign Work, Wednesday, 02 January 2013 11:29AM
William Hill
William Hill has launched its first work created by the start-up agency Fabula since it won a large portion of the account in October last year. A series of humorous TV ads aim to show that the people at William Hill are as passionate about sport as the fans by focusing on a manager, a trader and a tech expert at the bookmaker’s office. At the end, the betting public is encouraged to "unleash your mobiles" and "fire up your iPads". The campaign was created by Luke Williamson and Yan Elliott, and directed by Peter Lydon through 76 Ltd.
This article was first published on Campaign Work
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Forget the digital cluster bomb – be more like Bob
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.
