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Campaign Work, Thursday, 10 January 2013 08:00AM
Lucozade has launched a TV spot by Grey London that claims Lucozade Sport hydrates and fuels people better than water. The claim is based on scientific tests, which have been dramatised in the spot. Set in lab conditions, 24 athletes go head-to-head in a performance challenge – half fuelled by Lucozade Sport and half by water. The campaign spans TV and online. It was directed by Johnny Hardstaff through RSA.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.