Campaign Work, Thursday, 24 January 2013 08:00AM
BETC Paris has created a tongue-in-cheek spot for the French underwear brand Le Slip Francais.The film, the company's first commercial, shows a woman demonstrating the special qualities of Le Slip Francais underwear using some eggs and a hammer. The work was written by Patrice Dumas, art directed by Aurélie Scalabre and directed by Julien Rambaldi through Rita Films.
This article was first published on Campaign Work
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