In association with
Campaign Work, Thursday, 31 January 2013 08:00AM
British Airways is launching what it describes as its biggest-ever ticket giveaway from Gatwick Airport via an initiative by Bartle Bogle Hegarty. The brand is giving away 48 pairs of tickets a day to commuters travelling through London’s Victoria station. Commuters can test their flight skills on an arcade-style game located on the station’s main concourse. The most accurate flyer every 15 minutes wins a pair of tickets to the featured destination.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.