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Campaign Work, Wednesday, 30 January 2013 03:59PM
Axe (Lynx in the UK) has released its Super Bowl spot, by Bartle Bogle Hegarty, which is the second instalment in its campaign for the Apollo fragrance.
This time, the astronaut is up against the charms of a lifeguard, but still manages to get the girl.
This article was first published on Campaign Work
Marissa Mayer certainly knew what was coming when Yahoo announced its $1.1bn (£723m / 857m euros) purchase of blogging platform Tumblr earlier this week. Rather than waiting for the critics to pounce, she issued a rather succinct, clear and highly quotable message proactively: “we promise not to screw it up”.