Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Campaign Work, Wednesday, 20 February 2013 09:26AM
Yorkshire Tea is launching a TV ad to support its sponsorship of the England cricket team. The campaign, created by Beattie McGuinness Bungay, depicts a joyous celebration of tea. When the umpire calls for "teatime" at a village cricket match, a Yorkshire Tea parade marches on to the pitch and the festivities begin. Yorkshire’s Marsden Silver Prize Band provided the soundtrack. The spot was written by Lorelei Mathias and Joe Koprowski, and art directed by Nathalie Turton. It was directed by Sam Washington through Another Film Company. Trevor Beattie was the creative director.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.