VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
O2 "Untouchables launch film" by VCCP
Campaign Work, Thursday, 21 February 2013 08:00AM
O2 and the Rugby Football Union have launched an advertising push to encourage fans of the sport to play touch rugby. The digital work, created by VCCP, includes a minute-long online film. It features a touch rugby team called The Untouchables – a mix of male and female athletes including leading free runners, a choreographer to pop stars including Rihanna and Dizzee Rascal, and a former Leicester Tigers player. The campaign was created by Neil Shanlin and Katie Welch-Cook, and directed by Fisher Magee through Skin Flicks. Post-production was by Finish, with audio post-production by 750mph.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Ecommerce Manager Michael Page Digital GBP35000 - GBP45000 per annum, Middlesex
- Digital Marketing Executive Michael Page Digital GBP22000 - GBP30000 per annum, Bournemouth
- Fashion Account Director Michael Page Digital GBP45000 - GBP50000 per annum, London
- Social Media Manager Michael Page Digital GBP25000 - GBP30000 per annum, West End
- Content Executive Michael Page Digital GBP23000 - GBP26000 per annum, Slough
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
