VIFF 'an open mind is advised' by TBWA\Vancouver
Agency: TBWA\Vancouver
Rating: 5.0
In association with
Virgin Trains "fly Virgin Trains" by Elvis Communications
Campaign Work, Thursday, 07 March 2013 08:00AM
Virgin Trains is launching a £7 million vintage-inspired integrated campaign to promote its service as the most efficient way to travel across its routes. Created by Elvis, the first phase of the work will run across outdoor, print, digital and radio. The agency worked with the design shop I Love Dust to develop the imagery to reflect the golden age of travel while adding a contemporary twist. The ad was written by Ken Taylor and art directed by Gavin McDonald. The second phase of the campaign, which will include TV activity, will run in June.
This article was first published on Campaign Work
Related articles
- Private View: Richard Denney, Dave Henderson and Dave Bedwood
- Travel should be memorable, says Virgin Atlantic marketing boss
- Virgin Atlantic "fly in the face of ordinary" by RKCR/Y&R
- Virgin Holidays "weekly weather idents" by M&C Saatchi
- Virgin Media 'brilliance as standard' by BBH
- Virgin Money '40 years of better' by BMB
- Virgin Trains 'fly' by Elvis
- Virgin Trains 'don't go zombie' by Elvis Communications
- Virgin Trains 'don't go zombie, go Virgin Trains' by MCBD
- Virgin Trains 'relaunch' by MCBD & Elvis
Additional Information
Campaign Jobs
- User-Generated Content Executive - Global Travel Brand PFJ £28000.00 - £31000.00 per annum + excellent benefits, London
- New Business Manager Blue Skies Marketing Recruitment GBP38000 - GBP50000 per annum, London
- Account Manager Gemini Search £26000.00 - £32000 per annum, London
- Local Marketing Manager Stopgap £30000 - £33000 per annum, West Yorkshire
- Insight Manager with Media Group Gemini Search £35000 - £45000.00 per annum + excellent benefits, City of London
Highest rated
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- ITV and Channel 4 insist they will beat declining ad market
- EE adds Dare to agency roster to develop digital
Most commented
-
Forget the ‘Store of the Future’; brands need to think about the store of tomorrow
Technological innovations are everywhere, and while we may hear about a number of fascinating new developments, few will actually truly define the future of retail. Considering the changing landscape, technology is irrelevant if you don’t first understand both the behaviours and motivations of consumers in a hyper-connected, multi-channel world.
