Eurospend.com, the online financial services provider, is launching a new brand, called Greenpeasoup.com, to allow teenagers to shop online without a credit card.
The site, which launches at the end of November, allows teenagers to open their own 'accounts', which they can top up with pre-payment cards at newsagents and garage forecourts. Once registered, they can buy goods online through a number of e-tailers.
Eurospend chairman Michael Rosen said that under-18s are the most disenfranchised group of internet users, but also one of the biggest. 'Over 90% of teens are expected to be on the web by the end of this year,' he added.
Eurospend has appointed Willox Ambler Rodford Law to design the site and develop an online ad and viral marketing campaign to drive traffic to a pre-registration site.
Selected 16- and 17-year-olds will be e-mailed an interactive online game, which is linked to the registration site.
Visitors to the site can then send irreverent e-cards to friends. A major offline campaign, also by WARL, will be launched once the site is live.
