View BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
Rainey Kelly Campbell Roalfe/Y&R recruited former members of Gorillaz, Damon Albarn and Jamie Hewlett to create a trailer for the channel.
The resulting cartoon is based on the Chinese folk tale Monkey King.
Watch the video above to see what members of the public made of it.
The 2008 Beijing Olympics kicked off on Friday, with wall-to-wall coverage on the BBC.
View BBC 'the journey to the East' by Damon Albarn and Jamie Hewlett
The 2008 Beijing Olympics kicked off on Friday, with wall-to-wall coverage on the BBC.
Video produced by Vox Pops International on behalf of Campaign.
View previous Public View videos:
Snickers 'get some nuts' by AMV BBDO
Comfort 'nudists' by Ogilvy
McDonald's 'planting' by Leo Burnett
Heinz 'deli mum' by Abbott Mead Vickers BBDO
Orange 'i am' by Fallon
