The campaign, "party planners", is based around a party planner, played by Normski, who plans a lavish party for a spoilt Surrey schoolboy.
The ad will run on TV, supported by an online campaign, until the end of the year.
Alnoor Ladha, a senior strategist at Mother, said: "The rise of the super-rich within the UK is a recent trend that fascinates the nation.
"We felt this would be an intriguing and fun world for Yell.com to exist within, where the brand can really demonstrate the full range of its capabilities in entertaining, clever and diverse ways."
The campaign is directed by the award-winning American advertising director Bryan Buckley, who also directed the Orange Gold Spot cinema ads.
Normski stars in Yell.com TV ad by Mother
by Staff, Campaign, 22 August 2008, 12:25pm
LONDON - Mother has launched a TV campaign for Yell.com, illustrating how the online service can find a supplier for every occasion.
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