Our inspiration was last Sunday's Radio 4 programme called Beanz Meanz Rhymz. The show brought copywriters and poets together to demonstrate that poets have more in common with the "evil" world ?of advertising than a Hampstead dinner party would dare admit.
Enlisting the help of one of Bartle Bogle Hegarty's creative teams, Simon Veksner and Nick Allsop, the performing poet Matt Harvey explored the links between poetry and commercial copywriting.
Harvey visited the agency with the poet George Szirtes to see how poetry is used to sell products.
Harvey was challenged to write a poem, which was also an ad, to sell the top 20 words used in slogans. In case you're wondering, here's the list:
You, Your, We, World, Best, More, Good, Better, New, Taste, People, Our, First, Like, Don't, Most, Only, Quality, Great, Choice.
We'd like to see if anybody else can match the challenge that Harvey was set. If you're up for it, you can post your lyrical contribution below:
Adland poets send us your outpourings
Campaign, 06 November 2008, 07:00am
LONDON - Ever eager to raise advertising to a higher intellectual plain, Diary thought it would be a wheeze to seek out adland's poetic talent.
Simon Veksner and Nick Allsop...adland poets
- Group Marketing Manager, Future Publishing
- Competitive package, South West England
- Marketing Director, Syco Music
- Competitive Salary, Central London
- Marketing Manager - Maternity Cover - £40-45k pro rata, Blue Skies Marketing Recruitment
- £40000-£45000, Central London
- Junior Account Director - Design & Branding, Emma & Rachael & You
- c. £45k, Central London
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