Adidas parties with Beckham and Perry in Originals push

By Nikki Sandison, brandrepublic.com, Wednesday, 26 November 2008 09:20AM

LONDON - Adidas is having a house party with stars including David Beckham, Katy Perry and Method Man as part of a global ad campaign to mark the 60th anniversary of its three stripes mark and promote its retro Originals range.

The ad, created by Montreal-based Sid Lee, breaks this week in the US and will be rolled out across the UK, Europe and the rest of the world in the new year.

A host of music and sports stars including Beckham, Perry, Missy Elliott, the Ting Tings and former Romanian tennis player Ilie Nastase are shown dancing to a remix of Frankie Valli and the Four Seasons' 'Beggin' by DJ Pilooski while wearing Adidas Originals shoes, shirts, jeans and jackets.

A two-minute version of the ad, which carries the strapline "Celebrate originality", will appear on the Adidas Originals website while 60 second and 30 second versions will run on TV.

It is the first time Adidas has created a TV ad for its Originals brand, which uses the famous Trefoil logo.

The campaign will also include cinema, digital, print and retail events, which will launch throughout 2009.

Adidas appointed Sid Lee as the lead creative agency for its Adidas Originals in July, following a review involving incumbent 180 Amsterdam.

This article was first published on brandrepublic.com