In association with
Hovis 'relaunch' by Miles Calcraft Briginshaw Duffy
Campaign Work, Thursday, 26 February 2009 01:54PM
Hovis charts 122 years of British history in this epic 122 second ad to celebrate its 122nd birthday
The ad stars a new Hovis boy, Brian Thackie, and depicts the highs and lows experienced by Britain during the company's existence including the First World War, the suffragette movement, the swinging sixties, England winning the 1966 World Cup and the Millennium celebrations.
The spot ends with the strapline "As good today as it's always been".
This article was first published on Campaign Work
Related articles
Additional Information
Campaign Jobs
- Digital Strategist The Little Black Book Agency £40000 - £50000 per annum, Manchester
- Senior Account Director Source £55000 - £60000 per annum, London
- Account Director - Senior Account Director Source £55000 - £60000 per annum, London
- Project Manager Source £45000 - £55000 per annum, London
- Shopper Marketing and Sales Promotion Account Handlers Source £30000 - £45000 per annum, London
Most viewed
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Campaign Viral Chart: Samsung scores hat-trick in tech-heavy chart
- Jaguar readies global campaign for F-Type launch
- Samsung strikes placement deal with The Wanted
- ITV and Channel 4 insist they will beat declining ad market
Most commented
-
Pinterest takes big step towards working with major brands
Pinterest is getting closer to big brands as it announces three new types of pin that will highlight major US retailers.It marks Pinterest’s first step towards associating images directly with brands and could be the beginning of a change on the social network that sees it become a marketplace as well as a site where people pin ideas of things they like or that inspire them.
