In association with
Nike 'cause' by Wieden & Kennedy Amsterdam
Campaign Work, Thursday, 26 February 2009 01:54PM
Nike moves to reclaim the beautiful game in this World Cup ad starring one-time footballer Eric Cantona. Gone is the high concept, urban streetscape and trendy soundtrack of football ads of yore. This spots starts in a television studio where football pundits are discussing a match until Cantona stages an coup. Cantona laments that liars and cheaters [sic] are making a fool of the game. But against a backdrop of some of the world's best footballers in action, including Wayne Rooney and Thierry Henry, he declares: "I am here to remind the world that this game is about skills, heart, honour, joy, team spirit... Together -- me and you -- we can make it beautiful again. Beautiful!" The ad backs the launch of Eric Cantona's internet television station Joga TV, which can be seen on nikefootball.com.
This article was first published on Campaign Work
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