In association with
Toronto Zoo 'pigeon' by Lowe Roche, Toronto
Campaign Work, Wednesday, 28 June 2006 01:54PM
Lowe Roche Toronto's latest campaign for the Toronto Zoo includes three comedic TV spots, featuring ordinary animals acting insanely jealous over all the love and attention zoo animals get. In the "pigeon" spot visitors to the zoo talking about how amazing the animals are hit with a present on their car from a passing jealous pigeon. There are two additional spots "squirrel" and "cat" that follow on a similar line. The campaign also includes print, tiny anti-zoo animal protest signs (apparently made by bitter ordinary animals), T-shirts and an interactive website, jealousanimals.com.
This article was first published on Campaign Work
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.