In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Christian Aid spares the heartstrings and appeals to viewers' rationality with spoof spot showing a laboratory experiment. The payoff reminds viewers to contribute to Christian Aid Week, after the ad illustrates why a chicken is of more long-term use to people than an omelette.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.