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Campaign Work, Thursday, 26 February 2009 01:54PM
Adidas Climacool shoes keep your feet cool. But instead of showing people putting them on their feet, this series of spots by TBWA\Chiat\Day shows people using them to meet all their cooling needs. In "toothache" a boy sits in a dentist's waiting room with a shoe strapped to his head, while in "fish", they are used to transport fresh fish instead of ice. Each spot is set to a distinctive soundtrack and takes place in a stark, red set.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.