Adidas Climacool 'ice' by TBWA\Chiat\Day

Adidas Climacool shoes keep your feet cool. But instead of showing people putting them on their feet, this series of spots by TBWA\Chiat\Day shows people using them to meet all their cooling needs. In "toothache" a boy sits in a dentist's waiting room with a shoe strapped to his head, while in "fish", they are used to transport fresh fish instead of ice. Each spot is set to a distinctive soundtrack and takes place in a stark, red set.

This article was first published on Campaign Work