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Campaign Work, Thursday, 26 February 2009 01:54PM
GlaxoSmithKline is putting £5m behind a campaign to promote its Beechams' Flu Plus and All in One brands this winter. The campaign positions Beechams as a more reliable remedy for colds and flu than alternative methods and revolves around two TV spots running with the "Until there's a cure there's Beechams" line. The ads are shot in the style of a dark Russian folk tale and feature people attempting different cures for their colds. The first, "ice hole", shows a fierce grandmother bullying her grandsons into a hole dug out of the snow. Accompanying print ads show alternative cures such as drinking urine, leech therapy and self-flagellation.
This article was first published on Campaign Work
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.