Aunt Bessie's 'Margaret and Mabel' by VCCP
Agency: VCCP
Rating: 5.0
In association with
Beechams 'ice hole' by Grey London
Campaign Work, Thursday, 26 February 2009 01:54PM
GlaxoSmithKline is putting £5m behind a campaign to promote its Beechams' Flu Plus and All in One brands this winter. The campaign positions Beechams as a more reliable remedy for colds and flu than alternative methods and revolves around two TV spots running with the "Until there's a cure there's Beechams" line. The ads are shot in the style of a dark Russian folk tale and feature people attempting different cures for their colds. The first, "ice hole", shows a fierce grandmother bullying her grandsons into a hole dug out of the snow. Accompanying print ads show alternative cures such as drinking urine, leech therapy and self-flagellation.
This article was first published on Campaign Work
Additional Information
Campaign Jobs
- Digital Account Director - Creative Agency - London Sphere Digital 50-70k +bonus +benefits, London, South East
- Managing Director - Equity potential DU Group £120,000 - £150,000, South Oxfordshire
- PR Account Manager - Beauty and Health - SW London Digital Gurus £30000 - £35000 per annum + Plus Benefits, London
- Senior Digital Project Manager - Web Development Agency ADLIB GBP35000 - GBP45000 per annum, Oxfordshire
- Account Director [Retail] - Advertising Agency - London - to £50k - Fill Recruitment EXCLUSIVE! Fill Recruitment Ltd to £50k, Soho, London
Highest rated
Most viewed
Most commented
-
The console is dead: The Socialisation of Gaming
The games console as we know it is dead. When Microsoft unveiled the Xbox One earlier this week, it was clear that this was more than a device that would enable you to play Call of Duty or FIFA – this was, in Microsoft’s own words, “an all-in-one home entertainment system”.
