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Campaign Work, Wednesday, 01 November 2006 01:54PM
Beautiful women multi-task between normal festive duties and making themselves look good in Boots' Christmas television advertising campaign, created by Mother. The TV spot follows the women working their way through festive duties such as stuffing the turkey while applying blood red nail varnish to expensive talons, and soaking in the bath while peeling Brussel sprouts. It aims to highlight how women manage to look glamorous at Christmas while carrying out the shopping and cooking. The ad, which was shot in Barcelona with a team of 105, took over 18 hours to film. The turkey scene alone took a whole day and more than 120 kilos of Brussel sprouts were used in the bath scene.
This article was first published on Campaign Work
It’s said that the average person is exposed to 30,000 marketing messages a day. To me that’s worrying news for us marketers – especially if it’s your job is to build marketing relationships with consumers.