In association with
Campaign Work, Tuesday, 09 January 2007 01:54PM
The light-hearted campaign, 'There's one that's you', follows the journey of one girl's search for love at a 'Speed Dating' session. The unusual thing is that the colourful characters she meets are all wearing large Options sachets as tops. Each potential suitor represents a different flavour of hot chocolate available in the Options range. The campaign, comprised of several executions, is designed to highlight the wide variety of delicious flavours the brand has to offer and to encourage people to mix and match flavours according to their mood and taste.
This article was first published on Campaign Work
It is a significant move that brings the ability for Twitter users to easily leave their contact details within expanded tweets, called the Lead Generation Card, to express interest in what a brand is offering.