In association with
Campaign Work, Thursday, 26 February 2009 01:54PM
Levi's is rekindling its relationship with music in a new spot from Bartle Bogle Hegarty with a dog-days of summer feel. "Ice cream" tells the story of an ice cream van driver who eschews the traditional rinky-dink nursery rhyme soundtrack in favour of a few tunes knocked out on his battered old acoustic guitar. The result of his playing -- a Hendrix-inspired take on 'Yankee Doodle Dandy' -- is a throng of customers, all of whom happen to be young attractive women. Some of them eat their ice creams suggestively.
This article was first published on Campaign Work
A useful study here from the ‘Pew Research Center’ taking a look at the demographic make-up of US social media users across Twitter, Tumblr, Pinterest, Instagram and Facebook. No data on LinkedIn of Google+, but great stats all the same.