Agency: JWT, New York
In association with
Campaign Work, Wednesday, 10 August 2005 01:54PM
WCRS is relaunching the BMW 1 Series with a £3m campaign consisting of four spots which focus on individual features of the car: its iPod connection, keyless locks, automatic rain sensors and parking distance control. One of the 20-second ads features a woman walking along a rainy street. As she passes them, shop awnings and umbrellas open for her to prevent her getting wet. A voiceover says: "The BMW 1 Series with an automatic rain sensor. Every 1 is full of surprises."
This article was first published on Campaign Work