In association with
Sony 'paint' by Fallon
Campaign Work, Thursday, 12 October 2006 01:54PM
The eagerly-awaited follow up to Fallon's award-winning "balls" spot for Sony Bravia is a daylight firework display using 70,000 litres of paint and £1m of Semtex.
Directed by Jonathan Glazer, "paint" broke this week as a 70-second ad in the Champions' League game between Manchester United and FC Copenhagen.
The ad was shot over the summer on a derelict Glasgow housing estate, and cost almost £2m to produce. It attempts to demonstrate the Bravia LCD television "colour like no other" claim by painting the dour, condemned estate with paint-loaded fireworks.
This article was first published on Campaign Work
- Sony 'Wimbledon 3D' by Crayon
- Sony HD 'Quantum of Solace' by Fallon
- Sony 'zoetrope' by Fallon
- Sony Walkman 'music pieces' by Fallon London
- Sony Blu-ray 'entertainment like no other' by Fallon
- Sony 'foam city' by Fallon
- Sony 'play-doh' by Fallon London
- Sony VAIO 'John Malkovich' by Fallon London
- Sony Bravia 'balls' by Fallon
- Innovation Strategist Rare Selection Up to £50K + bonus & benefits, Central London
- Brand Consultant Rare Selection Up to £45K + benefits, London
- Brand Consultant Rare Selection Upto £55K + bonus & benefits, Central London
- Senior Developer Daniel Marks London £50K, Central London
- Senior Designer Daniel Marks London £40-45K + Benefits., London
- Blippar connects disjointed families, says MEC executive
- Fans take on Jo-Wilfried Tsonga in Twitter-powered tennis game
- Nature Valley awards integrated business to start-up
- LMFM challenges bakers to be Brave on World Baking Day
- Samsung strikes placement deal with The Wanted
- Jaguar readies global campaign for F-Type launch
30 Seconds to Mars stratospheric rise on social media
In the week that it was shown that users only visited the planet Google+ for less than 7 minutes a month it’s interesting to look at how a contemporary rock artist brand goes about using social media in their marketing and the different levels of interest on different platforms.